Each Saturday, Bob Williams strolls into a Dollar General store in Long Grove, Iowa, and purchases a case of Hershey's drain chocolate bars. Williams hands two to the clerks, a third to the individual behind him in line and afterward sets off around town giving the rest out to anybody he sees.

The World War II vet, resigned instructor and secondary school football mentor, 94, has been dissolving hearts along these lines around Long Grove, Iowa, for over 10 years - amid which time he's given out almost 6,000 chocolate bars. Williams is demonstrating that occasionally taking sweet from an outsider may be a smart thought. What's more, Hershey's, enlivened by his precedent, is spotlighting him in another advertising effort.

Image from Hershey's

Williams' arbitrary demonstrations of graciousness don't simply begin in the Dollar General checkout line. He keeps his own particular reserve at home in a cooler, which is constantly stuffed to the best with several chocolate bars. Prior to going out, he frequently takes a couple with him to give out to people around town.

"It puts a grin all over," Williams says in a video Hershey's made about his liberal endeavors. "It just makes me feel better". Jan Hartwig-Heggen, one of Williams' dear companions, disclosed to CNN that the "Treat Man", regularly clad in a yellow slicker or the rigging of his darling Iowa Hawkeyes, is a prominent person around their town of 800 individuals.

"Individuals love to blare at him when they drive by". Throughout the years she appraises Williams has given her "a few hundred" sweet treats. In many cases, he abandons one at her front entryway.

"That is his mark," she said. "You generally know when Bob has been there". Williams resigned from the classroom decades prior. Yet, he's proceeding to teach others in an unexpected way.

Image from Hershey's

One lady says in the Hershey's video "he's encouraging every one of us how to show proactive kindness". To pay tribute to organizer Milton Hershey's 161st birthday last Thursday, the chocolate goliath sent its workers out to reflect Williams' precedent, giving out chocolate bars as a component of its #heartwarmingtheworld activity.

Service station chaperons in Rock Hill, South Carolina, passed out chocolate bars this week to those pondering the impacts of Hurricane Florence.  Furthermore, Hershey's will continue doing its part to prop Williams' endeavors up. The organization says it'll continue sending him "every one of the bars he'll ever require".